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The Corporate Battle For CNN Reveals How Broken American Media Truly Is.

On Thursday evening, while unconfirmed reports spread concerning the Brown University gunman, the network's Kaitlan Collins posted on social media, pointing out the conflicting information and pointing viewers to her channel's 9pm newscast.

Although it is by no means a perfect news source, her message rang true to many. It remains one of the broadcasters where you can find fact-based and largely trustworthy reporting – notably during fast-moving events such as the one taking place close to a New Hampshire storage facility.

A Vulnerable State During a Business Struggle

Yet CNN, now 45 years old, finds itself in a precarious situation as two huge media empires compete for ownership of its parent company, Warner Bros Discovery.

Whatever the outcome, the fate of CNN has turned into a high-risk game of mergers and acquisitions, instead of as a question of what benefits the information-seeking public.

“Here is one more case of the deep structural problems with roots in decades of policy decisions,” noted Victor Pickard, author of “Democracy Without Journalism?” and a media policy professor at the Penn.

The speculation about who will own Warner Bros Discovery – will it be Netflix or Paramount Skydance? – misses a larger point.

“It is often framed as a corporate drama with powerful individuals as the main characters, but there is scant discussion of the societal benefit,” Pickard said.

A Further Layer: Donald Trump

The network's predicament is further muddied by Donald Trump’s opinions about a network he has frequently denounced as perhaps his chief “fake news” antagonist.

Recall the shouts of “CNN sucks!” at Trump's rallies, his administration's retaliatory revocation of reporter Jim Acosta’s press credentials, or his clashes with Collins in press briefings.

Trump now asserts that the network requires new ownership. You can read that as ownership that will insulate him from negative coverage and examination. That is part of why he seems to favor Paramount Skydance, which has made a hostile bid.

He has grounds to favor that bidder more. For one thing, it is run by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

Paramount, owner of CBS News, also recently placed the conservative Bari Weiss, noted for her “anti-woke” beliefs, as the lead editor of that historic news network.

A Possibility of Continued Instability

Significantly, if Netflix prevails, CNN and other cable outlets would first be carved out into a independent unit. This might be a relief to many at the network, but it’s hardly a guarantee of stability. That setup could position CNN for another sale. There is no finish line.

According to Timothy Wu, a great deal of this is illegal, anyway. The influential voice of big tech’s dominance wrote recently that anti-trust laws should disallow both deals.

“Both acquisition attempts would be bad for the country, and both should be contested by regulators,” Wu argued.

The Bigger Issue and a Potential Solution

Regardless of the resolution regarding CNN, the underlying crisis persists.

“What we have now is a profoundly anti-democratic system, but we must resist a sense of powerlessness,” Pickard noted. Government actions – from the 1930s and 1940s – helped to build this overly commercial monster, and revised policy decisions can address it.

Is this likely in an era where the top communications regulator will not confirm that the agency is independent? Change is very unlikely now, but that should not imply it will never happen.

Policies that strengthen independent news organizations, reinforce local journalism, finance public media, and prevent the concentration of media power in very few hands are not only possible – they are necessary for a healthy democracy.

When it comes to media ownership, bigger isn’t better. And news organizations including CNN shouldn’t be pieces in the most recent acquisition battle.

The writer

Emily Jackson DDS

A software engineer and tech writer passionate about AI, cybersecurity, and emerging digital trends, with over a decade of industry experience.

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